T-Mobile USA is increasing its investment in the Google Android platform even more, by improving the application experience, according to a keynote given by CTO Cole Brodman said this morning at Open Mobile Summit this morning in San Francisco.
Venetia Espinoza, Director of Mobile Applications and Partner Programs told mocoNews: “We are making it very easy to purchase apps. Historically, research has shown that with carrier billing, there’s a big uptick of 30 to 40 percent in app or content downloads….We’ve been working very closely with Google over the last several months to integrate the Android Market with our internal billing gateway.” Espinoza said the revenue split will remain the same as before with developers receiving 70 percent.
T-Mobile said it will have four Android devices in time for the holidays, the Motorola CLIQ (now available), the Samsung Behold II (coming soon), the T-Mobile G1 and the T-Mobile myTouch. In addition to more devices, the number of applications have also increased from 50 at the time of launch to 12,000 (of course that pales in comparison to Apple’s announcement today of 100,000 apps).Here is T-mobile my Touch 3G consumer stats :
HTC Unveils global Advertising campaign
and new “Quietly Brilliant” Brand PositioningYOU campaign brings new approach to mobile industry;
represents HTC’s focus on each customerTAOYUAN, Taiwan – October 26, 2009 – HTC Corporation, a global smartphone designer, today unveiled a global advertising campaign that is based on HTC’s new “Quietly Brilliant” brand positioning. As HTC’s first global advertising campaign, the YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline, “You don’t need to get a phone. You need a phone that gets you.” This represents HTC’s commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.
“‘Quietly Brilliant’ is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained,” said John Wang, chief marketing officer, HTC Corporation. “The YOU campaign is the perfect embodiment of ‘Quietly Brilliant’ and is core to HTC as a company, innovator and partner.”
The YOU campaign is focused on driving broad, global visibility and understanding of HTC’s unique brand promise – that it’s all about YOU, the consumer, and in fact not the device. HTC worked with Los Angeles-based advertising agency, Deutsch LA Inc. to create the YOU campaign that will employ an integrated-media approach to reach consumers via television, print, outdoor and online. HTC’s design expertise will be echoed throughout the campaign, with commercial spots highlighting the unique functionality of HTC smartphones.
“We’ve come to have a very emotional relationship with our phones. Many of our key experiences in any given day come through this one device and yet most of the advertising in the category is still about utility,” says Eric Hirshberg, co-CEO and chief creative officer, Deutsch LA.
“HTC’s whole design philosophy is very personal. They make phones where your experience is completely unique, so we think there is a connection between how people feel about their phones and how HTC makes them.”
HTC worked with London-based creative consultancy, FigTree to create the “Quietly Brilliant” brand positioning. The “Quietly Brilliant” positioning was inspired by HTC’s culture of putting customers first, born from a heritage of creating breakthrough products and continued innovation. As part of HTC’s culture, the “Quietly Brilliant” positioning will be rolled out in all forms of communication and brand touch points across the company.
“Some of life’s most brilliant ideas started with a simple doodle on the back of a napkin,” said Simon Myers, CEO of Figtree. “HTC’s new look uses this visual language of doodles to explain all the quietly brilliant features and benefits of HTC devices in a simple and human way.”
If you are Canadian HTC Magic or Dream users and Roger's customers.You can get firmware upgrade for you phone by download it from HTC support page.This upgrade will improve stability and functionality of your phone ,for example, Enable Chinese characters on Emails and E-mail client exchange fixes,Enables correct SMS timestamp
Keyboard is a important part of mobile phone.When you have to choose between 2 phones a big issue to consider is "KEYBOARD".Someone like physical keyboard but someone like software keyboard because without QWERTY keyboard you will get more slim phone.
As is customary with these kind of posts, some disclaimers:
