Sunday, November 8, 2009

T-mobile USA : Add Channel And Carrier Billing to Android Market

T-mobile-USA-AndroidT-Mobile USA is increasing its investment in the Google Android platform even more, by improving the application experience, according to a keynote given by CTO Cole Brodman said this morning at Open Mobile Summit this morning in San Francisco.

Venetia Espinoza, Director of Mobile Applications and Partner Programs told mocoNews: “We are making it very easy to purchase apps. Historically, research has shown that with carrier billing, there’s a big uptick of 30 to 40 percent in app or content downloads….We’ve been working very closely with Google over the last several months to integrate the Android Market with our internal billing gateway.” Espinoza said the revenue split will remain the same as before with developers receiving 70 percent.

T-Mobile said it will have four Android devices in time for the holidays, the Motorola CLIQ (now available), the Samsung Behold II (coming soon), the T-Mobile G1 and the T-Mobile myTouch. In addition to more devices, the number of applications have also increased from 50 at the time of launch to 12,000 (of course that pales in comparison to Apple’s announcement today of 100,000 apps).
Here is T-mobile my Touch 3G consumer stats :

- About 50% of my Touch 3G users visit the Android Market at least once per day.
- More than 40% of my Touch 3G users access social network websites multiple times per day.
- Nearly 50% of my Touch 3G users say they have "completely customized" their my Touch 3G
- 80% my Touch 3G users browse the web at least once per day,and 2/3 say several times per day.

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